Thanks everyone for bearing with us as we continue to re-design our site. As our company grows and adapts, so does this webpage.

First things first – Let’s address the t-shirt issue. For those of you who don’t know; Blaine and I launched a t-shirt campaign with a goal of selling 1 Million t-shirts and donating half of the profits (Millions of dollars) to charity. On the surface the campaign was, well, what you might call a “failure” (with failure being defined as not reaching your goal).  In entrepreneur-land we commonly refer to these as “learning experiences.”

Personally, I prefer the term “Failing Forward,” That’s right, I said the F word. The most important lesson you can learn when starting a business is to become comfortable with and embrace the F word. The business archives are full of failures….and I mean EPIC failures. But you may be surprised to find out that those same failures are the success stories of today. To me, that is the essence of “Failing Forward.” W Randall Jones, the accomplished publisher and heroic philanthropist calls this “Failing to Succeed” in his new book The Richest Man In Town.

Keep in mind that every product we bring to market carries a DIRECT philanthropic component – kids get fed, schools receive books, non-profits get donations. Therefore learning from our mistakes and failing forward is not merely an option at Dare To Give – It’s an obligation. It’s an honor. It’s our passion. We fail, and fail often so that ultimately we may succeed.

I am a firm believer that the present is the only place real opportunity exists and where you can take action. That being said, here is the action Dare To Give is taking to move forward.

The shirt idea is not lifeless, but it is being tweaked. Based on your feedback we are in the process of changing things like price point, marketing message, and the sales process. We have begun discussions with major retailers who agree with you. They are passionate about the project at a high level, and are eager to see us rework the details.

We are only weeks away from introducing our newest product, granola! This is the best tasting granola you have tasted; I’ll put my money on it. Each bag of granola you enjoy will feed a child in need for an ENTIRE day. The Feed The Children organization has been so inviting and helpful in making sure that we make this project have a dynamic impact. We couldn’t be more thankful.

**** As a thank-you to those of you who have been loyal fans since day one, we have a gift. Individuals who bought shirts will be receiving FREE bags of granola. It means the world to us that you understand our mission and are helping us reach our goals. Thank you, thank you, thank you – and be on the lookout for more freebies for those of you who participate early when we release our granola!!!

- Benjamin